{"id":1690,"date":"2023-08-06T20:00:22","date_gmt":"2023-08-06T17:00:22","guid":{"rendered":"https:\/\/resim.pro\/blog\/?p=1690"},"modified":"2023-08-06T17:10:07","modified_gmt":"2023-08-06T14:10:07","slug":"seo-nedir-seo-ne-ise-yarar-seo-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/resim.pro\/blog\/seo-nedir-seo-ne-ise-yarar-seo-nasil-yapilir\/","title":{"rendered":"SEO Nedir, SEO Ne \u0130\u015fe Yarar? SEO Nas\u0131l Yap\u0131l\u0131r? (2023)"},"content":{"rendered":"<p><strong>SEO nedir<\/strong> sorusu, \u00f6zellikle kendi ad\u0131na veya firmas\u0131 ad\u0131na internet sitesi bulunan ancak hen\u00fcz web d\u00fcnyas\u0131 hakk\u0131nda yeterli bilgisi olmayan kullan\u0131c\u0131lar taraf\u0131ndan s\u0131k s\u0131k sorulmaktad\u0131r. Search Engine Optimization, yani arama motoru optimizasyonu anlam\u0131na gelen SEO, internet sitelerinin daha iyi s\u0131ralama elde etmesine ve b\u00f6ylelikle daha fazla ziyaret\u00e7i veya m\u00fc\u015fteri \u00e7ekmesine yarar sa\u011flamaktad\u0131r. \u0130yi bir SEO \u00e7al\u0131\u015fmas\u0131 yap\u0131lm\u0131\u015f internet siteleri, kolayl\u0131kla rakiplerinin \u00f6n\u00fcne ge\u00e7meyi ba\u015farabilmektedir. \u0130nternet ortam\u0131nda bu konu i\u00e7in s\u0131k s\u0131k &#8220;SEO nedir?&#8221;, &#8220;SEO ne i\u015fe yarar?&#8221; ve &#8220;SEO nas\u0131l yap\u0131l\u0131r?&#8221; benzeri ara\u015ft\u0131rmalar yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1692 size-full\" src=\"https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-2.jpg\" alt=\"SEO ne\" width=\"1200\" height=\"650\" srcset=\"https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-2.jpg 1200w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-2-300x163.jpg 300w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-2-1024x555.jpg 1024w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-2-768x416.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Arama motoru optimizasyonu, ilk olarak 1994 y\u0131l\u0131nda ortaya at\u0131lm\u0131\u015f ve &#8220;<a href=\"https:\/\/www.yahoo.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Yahoo!<\/a>&#8221; arama motorunun piyasaya s\u00fcr\u00fclmesi ile birlikte web d\u00fcnyas\u0131ndaki veri indekslemelerini, <a href=\"https:\/\/resim.pro\/blog\/kolay-internet-sitesi-kurmak\/\">internet sitesi<\/a> sunumlar\u0131n\u0131 kolayla\u015ft\u0131rmaya ba\u015flam\u0131\u015ft\u0131r. G\u00fcn\u00fcm\u00fczde Google gibi en \u00e7ok kullan\u0131lan bir\u00e7ok arama motoru, internet sitelerini SEO kalitelerine g\u00f6re listelemektedir. Arama motoru optimizasyonu sadece daha fazla ziyaret\u00e7i elde etmeye ve arama sonu\u00e7lar\u0131nda daha iyi s\u0131ralama almaya yaramaz; ayn\u0131 zamanda g\u00fczel bir site i\u00e7i SEO \u00e7al\u0131\u015fmas\u0131yla birlikte sitenin kalitesini de artt\u0131r\u0131r. Peki, t\u00fcm detaylar\u0131yla <strong>SEO nedir? SEO ne i\u015fe yarar, SEO nas\u0131l yap\u0131l\u0131r?\u00a0<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Ba\u015fl\u0131klar\u0131<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/resim.pro\/blog\/seo-nedir-seo-ne-ise-yarar-seo-nasil-yapilir\/#SEO_Nedir_SEO_Ne_Ise_Yarar\" >SEO Nedir, SEO Ne \u0130\u015fe Yarar?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/resim.pro\/blog\/seo-nedir-seo-ne-ise-yarar-seo-nasil-yapilir\/#SEO_Nasil_Yapilir_2023\" >SEO Nas\u0131l Yap\u0131l\u0131r? (2023)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Nedir_SEO_Ne_Ise_Yarar\"><\/span>SEO Nedir, SEO Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO, a\u00e7\u0131l\u0131m\u0131yla Search Engine Optimization anlam\u0131na gelir\u00a0 ve dilimizdeki kar\u015f\u0131l\u0131\u011f\u0131 arama motoru optimizasyonu olarak bilinir. Bu \u00e7al\u0131\u015fmalar b\u00fct\u00fcn\u00fc On Page SEO (site i\u00e7i SEO) ve Off Page SEO (site d\u0131\u015f\u0131 SEO) olarak iki ayr\u0131 grupta incelenmektedir. Site i\u00e7i optimizasyon \u00e7al\u0131\u015fmalar\u0131nda sitenin h\u0131z\u0131, yerle\u015fim ve d\u00fczeni, sitenin i\u00e7erik ve anahtar kelime d\u00fczeni, linkleme ve g\u00f6rsel d\u00fczenler gibi \u00e7al\u0131\u015fmalar yap\u0131l\u0131rken site d\u0131\u015f\u0131 optimizasyonda siteye anahtar kelimelerden Backlink ad\u0131yla bilinen geri ba\u011flant\u0131 t\u00fcrleri sayesinde destek vermek, sitenin tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131 y\u00fcr\u00fctmek, &#8220;DA&#8221; olarak bilinen Domain Authority ve &#8220;PA&#8221; olarak bilinen Page Authority skorlar\u0131n\u0131n iyile\u015ftirilmesini sa\u011flamak, e\u011fer y\u00fcksekse spam skorunu d\u00fc\u015f\u00fcr\u00fcp arama motorlar\u0131n\u0131n g\u00f6z\u00fcnde g\u00fcvenilir bir site yaratmak gibi \u00e7al\u0131\u015fmalar\u0131 kapsamaktad\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1693 size-full\" src=\"https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-1.jpg\" alt=\"\" width=\"1200\" height=\"650\" srcset=\"https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-1.jpg 1200w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-1-300x163.jpg 300w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-1-1024x555.jpg 1024w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-1-768x416.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u0130yi bir SEO g\u00fcc\u00fcne sahip internet sitesinde hem site i\u00e7i, hem de site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131 eksiksiz yap\u0131lm\u0131\u015f olmal\u0131d\u0131r. Anahtar kelimeler, ba\u015fl\u0131k d\u00fczenleri (H1, H2, H3) veya optimize edilmi\u015f g\u00f6rseller ile birlikte, internet siteleri t\u00fcm detaylar\u0131yla geli\u015ftirildi\u011fi zaman arama motorlar\u0131n\u0131n g\u00f6z\u00fcnde bu site daha g\u00fcvenilir ve yararl\u0131 hale gelecek, b\u00f6ylelikle arama sonu\u00e7lar\u0131nda di\u011fer sitelerden daha \u00fcst s\u0131ralarda \u00e7\u0131kmas\u0131 kolayla\u015facakt\u0131r. Bir internet sitesinin s\u0131ralamas\u0131 ne kadar iyiyse, bu siteden elde edilebilecek d\u00f6n\u00fc\u015fler o kadar iyi olacakt\u0131r. \u00d6rne\u011fin &#8220;Resim indir&#8221; anahtar kelimesinden yap\u0131lacak aramalar i\u00e7in arama sonu\u00e7lar\u0131nda ilk s\u0131rada \u00e7\u0131kan bir internet sitesi, 15. s\u0131rada \u00e7\u0131kan bir internet sitesinden \u00e7ok daha fazla d\u00f6n\u00fc\u015f almaktad\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1694 size-full\" src=\"https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne.jpg\" alt=\"\" width=\"1200\" height=\"650\" srcset=\"https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne.jpg 1200w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-300x163.jpg 300w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-1024x555.jpg 1024w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-768x416.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Daha \u00f6nce hi\u00e7bir \u015fekilde SEO \u00e7al\u0131\u015fmas\u0131 yap\u0131lmam\u0131\u015f bir internet sitesine profesyonel SEO hizmetleri almak isteyenlerin, ortalama bazda bin liradan yirmi bin liraya dek bir b\u00fct\u00e7e ay\u0131rmas\u0131 gerekecektir. \u00d6zellikle internet sitelerinden sat\u0131\u015f yapanlar\u0131n, internet sitesi sayesinde m\u00fc\u015fteri elde edenlerin ya da internet sitesindeki reklamlar sayesinde para kazanmak isteyenlerin SEO i\u00e7in \u00f6zen g\u00f6stermesi tavsiye edilmektedir. &#8220;SEO nedir, SEO ne i\u015fe yarar?&#8221; sorusunun yan\u0131 s\u0131ra, insanlar &#8220;SEO nas\u0131l yap\u0131l\u0131r?&#8221; sorular\u0131na da cevap aramaktad\u0131r. A\u015fa\u011f\u0131daki ba\u015fl\u0131kta \u00f6nerilen \u00e7e\u015fitli y\u00f6ntemler ile, kendi internet sitenizin SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 yapman\u0131z m\u00fcmk\u00fcn hale gelecektir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Nasil_Yapilir_2023\"><\/span>SEO Nas\u0131l Yap\u0131l\u0131r? (2023)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1691 size-full\" src=\"https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-3.jpg\" alt=\"\" width=\"1200\" height=\"650\" srcset=\"https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-3.jpg 1200w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-3-300x163.jpg 300w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-3-1024x555.jpg 1024w, https:\/\/resim.pro\/blog\/wp-content\/uploads\/2023\/08\/SEO-Ne-3-768x416.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>SEO nedir<\/strong> sorusunun cevab\u0131n\u0131 \u00f6\u011frendiyseniz, art\u0131k kendi internet siteniz i\u00e7in hangi y\u00f6ntemlerle SEO \u00e7al\u0131\u015fmas\u0131 yapabilece\u011finizi \u00f6\u011frenmenin vakti geldi demektir. \u00d6ncelikle bilmeniz gerekir ki g\u00fczel bir SEO etkisi elde etmek i\u00e7in profesyonel \u00e7al\u0131\u015fmalar gerekmektedir, bu nedenle siteniz i\u00e7in kendi ba\u015f\u0131n\u0131za profesyonel bir \u015fekilde SEO \u00e7al\u0131\u015fmas\u0131 yapamayacaksan\u0131z bu alanda uzman ki\u015filer ve kurulu\u015flarla \u00e7al\u0131\u015fman\u0131z \u00f6nerilmektedir. Yukar\u0131da belirtildi\u011fi gibi, SEO hizmetlerinin ortalama fiyatlar\u0131 bin liradan yirmi bin liraya dek de\u011fi\u015fiklik g\u00f6sterebilmektedir. Temel d\u00fczeyde, sitenizin SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 yapmak i\u00e7in \u015fu y\u00f6ntemleri uygulayabilirsiniz;<\/p>\n<ol>\n<li><strong>Sitenin g\u00f6rsellerini optimize edin.<\/strong> Sitelerin yava\u015f a\u00e7\u0131lmas\u0131n\u0131n en b\u00fcy\u00fck sebeplerinden biri g\u00f6rsellerin boyutlar\u0131 olmaktad\u0131r.<\/li>\n<li><strong>Sitenizin anahtar kelime d\u00fczenini inceleyin.<\/strong> En iyi etkiyi almak i\u00e7in \u00e7o\u011fu internet sitesi H1 olarak bilinen, sitelerin ana ba\u015fl\u0131\u011f\u0131 olan k\u0131s\u0131mda site ad\u0131 ve anahtar kelime kullanmaya \u00f6zen g\u00f6sterir.<\/li>\n<li><strong>Ba\u015fl\u0131k d\u00fczenini inceleyin.<\/strong> Sitenizin ana ba\u015fl\u0131\u011f\u0131 H1, bir sonraki ba\u015fl\u0131\u011f\u0131 H2, di\u011fer alt ba\u015fl\u0131klar ise H3, H4, H5 olarak devam etmektedir. Bu d\u00fczeni ayn\u0131 zamanda sitenize ekleyece\u011finiz i\u00e7eriklerde de kullanman\u0131z gerekir.<\/li>\n<li><strong>Siteniz i\u00e7in anahtar kelime odakl\u0131, \u00f6zg\u00fcn ve SEO uyumlu i\u00e7erikler \u00fcretin.<\/strong> \u00d6rnek olarak bu yaz\u0131n\u0131n anahtar kelimesi, &#8220;SEO Nedir?&#8221; olmaktad\u0131r. Yaz\u0131da anahtar kelimenin ortalama %2 civar\u0131nda kullan\u0131ld\u0131\u011f\u0131n\u0131, ba\u015fl\u0131k d\u00fczeninin korundu\u011funu, uyumlu g\u00f6rselleri ve g\u00f6rsel alt metinleri gibi detaylar\u0131 g\u00f6rebilirsiniz.<\/li>\n<li><strong>Siteniz i\u00e7in g\u00fcvenilir Backlink deste\u011fi al\u0131n.<\/strong> Rakip internet sitelerinizden, g\u00fcvenilir ve otoriter, g\u00fcncel internet sitelerinden anahtar kelime odakl\u0131 Backlink almak zamanla sitenizi iyi bir noktaya ta\u015f\u0131yacakt\u0131r. Backlink alabilmek i\u00e7in internette &#8220;Backlink sat\u0131n al&#8221; gibi aramalar yapabilirsiniz.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO nedir sorusu, \u00f6zellikle kendi ad\u0131na veya firmas\u0131 ad\u0131na internet sitesi bulunan ancak hen\u00fcz web d\u00fcnyas\u0131 hakk\u0131nda yeterli bilgisi olmayan kullan\u0131c\u0131lar taraf\u0131ndan s\u0131k s\u0131k sorulmaktad\u0131r. Search Engine Optimization, yani arama motoru optimizasyonu anlam\u0131na gelen SEO, internet sitelerinin daha iyi s\u0131ralama elde etmesine ve b\u00f6ylelikle daha fazla ziyaret\u00e7i veya m\u00fc\u015fteri \u00e7ekmesine yarar sa\u011flamaktad\u0131r. \u0130yi bir SEO [&hellip;]<\/p>\n","protected":false},"author":1009,"featured_media":1692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[317,316,315],"class_list":["post-1690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-arama-motoru","tag-backlink","tag-seo"],"_links":{"self":[{"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/posts\/1690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/users\/1009"}],"replies":[{"embeddable":true,"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/comments?post=1690"}],"version-history":[{"count":2,"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/posts\/1690\/revisions"}],"predecessor-version":[{"id":1696,"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/posts\/1690\/revisions\/1696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/media\/1692"}],"wp:attachment":[{"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/media?parent=1690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/categories?post=1690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resim.pro\/blog\/wp-json\/wp\/v2\/tags?post=1690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}